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How to Overcome the Challenges of Supply Chain Disruptions

7/6/2026

Shifts in the supply chain are felt in unpredictable deliveries and volatile pricing. Rockwell Automation® created the Preferred Product designation to help OEMs and end-users simplify product selection and build supply chain resilience in a constantly changing market. This designation was given to core architecture hardware that has broad applicability and is readily available. Filling orders with SKUs from the Preferred Products list can simplify the specification process (even across global applications) and help you meet project deadlines.

Features & Benefits

Availability

  • Preferred Products are prioritized for replenishment and stocking, reducing lead times
  • Improve project management with greater reliability
  • Reduce risk of disruptions and build inventory resiliency
  • Substitute products with validated alternatives that maintain performance

Simplified Engineering

  • Choose from a curated portfolio of components with broad applications
  • Reduce part number complexity and variant sprawl
  • Interoperable products make it easier to standardize designs
  • Expedite qualification and validation processes
  • Preferred products comply with global standards and regional requirements

Operational Efficiency

  • Build common architectures across your enterprise
  • Shorten your product procurement processes
  • Reinforce purchasing decisions with highly available SKUs
  • Lower your probability of encountering product shortages and other sourcing challenges

Questions

Preferred Products from Rockwell Automation can help your team spend more time executing projects and less time waiting on materials. As an authorized Rockwell Automation distributor, McNaughton-McKay can source your Preferred Products and support your timelines with reliable deliveries.

Reach out to your account manager, visit your local McNaughton-McKay branch, or connect with our applications engineering team to build a BOM or spec sheet anchored to Preferred Product availability.